1 post tagged “nintendo”

What did Barack Obama learn from Nintendo?

He effectively used the "blue ocean strategy" that Nintendo used when they designed the Wii. Blue ocean means moving away from the traditional, where there is already blood in the water, thus, a blue ocean. Both Microsoft and Sony were upgrading hardware and promising to shove more technology into their next generation boxes. Nintendo, on the other hand, decided what they were doing new was that they were going to use motion control in their system rather than a normal controller. Professional skeptics said it was crazy, that Nintendo was aiming for a fickle casual audience that might not respond to the system.

History has proven the skeptics wrong. The Nintendo Wii is the most popular console, by far. the 360, plagued by hardware issues, and the PS3 plagued by a high price, have yet to catch up.

Barack Obama, bet his money on undecided and new voters in Iowa. Young voters, were the key, he said. Nevermind that for the Democrats in Iowa, a young voter is under 60. But. These too, were fickle voters. Better to steer your star by traditional, older voters, the skeptics in both parties said. You couldn't trust the kids. They were an unknown quantity. Undecideds couldn't make up their mind, or be trusted to vote your way. They usually made up their minds in the polling booth, for God's sake! It is a risk, and a huge one.

As you have probably heard, Obama won Iowa soundly, 8% away from his biggest competitor.

Sometimes I wonder if there is something to these videogames...